Who We Are
ThoughtfulFeeder is a UK-based seasonal bird food subscription service. Our website is thoughtfulfeeder.co.uk. When we say "we", "us", or "our" in this policy, we mean ThoughtfulFeeder.
You can contact us at any time at hello@thoughtfulfeeder.co.uk.
What Information We Collect
Information you give us directly:
- Your name and email address when you sign up for our free feeding guide via our website form
- Your name, email address, delivery address, and payment details when you place an order
- Any messages you send us by email
Information collected automatically:
- Basic website analytics (pages visited, time on site) if we use an analytics tool
- We do not use advertising trackers or sell your data to third parties
Payment information:
We do not store your card details. All payments are processed securely by Stripe, Inc. You can read Stripe's privacy policy at stripe.com/gb/privacy.
Email marketing:
Our email list is managed by MailerLite. When you sign up for our free guide, your name and email address are stored in MailerLite on our behalf. You can read MailerLite's privacy policy at mailerlite.com/legal/privacy-policy.
Why We Collect Your Information
We collect and use your information for the following reasons:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract |
| Sending your order confirmation and receipts | Performance of a contract |
| Delivering your quarterly boxes to the correct address | Performance of a contract |
| Sending the free feeding guide you requested | Legitimate interests / consent |
| Sending follow-up emails about our service | Consent (you can unsubscribe at any time) |
| Responding to your enquiries | Legitimate interests |
| Improving our website and service | Legitimate interests |
We will never use your information for automated decision-making or profiling.
Who We Share Your Information With
We share your information only with the third-party services necessary to operate our business:
- Stripe — payment processing
- MailerLite — email marketing and automation
- Royal Mail — delivery of your orders
We do not sell, rent, or trade your personal information with any other party, ever.
How Long We Keep Your Information
- Customer order data: We retain this for 7 years to comply with UK tax and accounting obligations (HMRC requirement)
- Email subscribers: We retain your details until you unsubscribe, after which we delete your record within 30 days
- General enquiries: We retain email correspondence for 2 years, then delete it
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate information
- Delete your data (the "right to be forgotten"), subject to our legal obligations
- Object to how we use your data
- Withdraw consent for marketing emails at any time by clicking the unsubscribe link in any email we send, or by emailing us directly
To exercise any of these rights, email us at hello@thoughtfulfeeder.co.uk. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Cookies
Our website uses only essential cookies required for the site to function. We do not use advertising or tracking cookies. We do not use Google Analytics or Facebook Pixel at this time.
Changes to This Policy
If we update this policy, we will post the revised version on this page with an updated date at the top. We will notify active subscribers of any material changes by email.